It’s not personal, it’s business.
I think it’s both.
Even the biggest decisions come down to a gut feeling.
I’ve spent over a decade as a creative director and filmmaker, making commercials, campaigns, and brand films for Fortune 500 clients. But some of the most important videos a company makes never air. Vision films. Pitches. Event openers. This work is the unsung hero of moving business forward, and it often gets the least creative attention.
That’s where I come in.
I bring the same stylized, cinematic craft to both sides: the campaign your customers see and the story your team and clients needs to hear. A story that actually makes an impact.
So what do you need people to believe?
WHAT I MAKE
01 · BRAND FILMS & CAMPAIGNS
Shape belief
The brands people love start conversations, challenge assumptions, and change what people expect from the world around them.
I find the emotional truth at the core of your purpose, the thing that makes people lean in, think twice, tear up, sign up. Stories that shape belief, change behavior, and inspire action.
— Commercials & brand campaigns
— Brand storytelling
— Docu-series
— Recruiting & public service
02 · VISION & INTERNAL
Make the future real
Transformation lives or dies on belief. Change makers envision the future but decision makers need to see it.
I make films that align leaders, rewire culture, and move an entire company in one direction. From the vision film that launches the shift, to the opener that charges the room, to the campaign that keeps it alive.
— Vision films
— Event openers
— Internal campaigns & training
— Executive comms
03 · PITCH & BUSINESS DEVELOPMENT
Win the room
You’re up against firms with the same numbers, strategy, and promise. The decision comes down to who they believe in.
I build films that make the room feel the stakes, the people, and the future you’re offering. And when the work is won, the case study that proves what you delivered and opens the next door.
— Pitch films
— Business development films
— Case study films
Numbers get you in the room. Feeling gets you the yes.
WHY IT WORKS
$80M
The right story changes what a pitch is about. My film made the Warriors pitch about what the move meant to the people who love the team. It tipped a 13-year, $80M engagement, and became the opener on the Jumbotron before every home game.
WON ON A FEELING
$1B+
I've led creative teams, built storytelling capabilities at the enterprise level, and made content behind over $1B in account growth. I know how large companies operate, what audiences respond to, and how to bring the human back to the center of the story.
IN ACCOUNT GROWTH
“Zac’s film captured their hearts. It was the tipping point for the win.”
MANAGING DIRECTOR
GLOBAL CONSULTANCY
“His work made us our client’s go-to partner, opened new work with their marketing team, and changed how they see our brand.”
CLIENT ACCOUNT LEAD
GLOBAL CONSULTANCY
“The best representation of digital and physical coming together that I’ve ever seen.”
CHIEF EXPERIENCE OFFICER
GLOBAL HOSPITALITY BRAND
“It moved viewers deeply and won over donors before the final cut was even done.”
MANAGING DIRECTOR
NONPROFIT ENGAGEMENT
“He doesn’t let the brief dictate the result. He digs deeper to find the story that needs to be told.”
ACCOUNT LEAD
FEDERAL CONSULTING PRACTICE
If it's just a box to check, save the budget.
If it needs to hit, call me.
HOW I WORK
The idea you sign off on is the one that makes it to the screen.
Most of my work starts the same way. Someone needs people to believe something. A pitch, a launch, a new direction, an anthem to rally around.
I find what's true in that story and build everything around it. I've creative directed nearly everything I've directed, and I shoot and cut much of it myself. So the idea you sign off on in the first meeting is the one that makes it to the screen.
Bring me in for the idea, the edit, or the full package.
Find the heart of it
STORY
Strategy, concepting, and the one thing your audience needs to feel. Style and substance get decided together, right here.
Shape it
SCRIPT
Concepts, interview plans, mock scripts and storyboards. A clear blueprint for the shoot, with the questions that unlock real answers. Creative locks before cameras roll, so the bid is firm and the edit moves fast.
Capture what’s real
SHOOT
A camera can record the world or show how it felt to be there. That lives in the lens, the frame, the movement. I direct for presence over performance, so people sound like themselves. Nimble when it should be, a full crew when the job calls for it.
Finished to move people
CUT
Edit, color, sound and original score. Music reaches an audience before words do, so I write it for the people and the arc of the story. Premium finishing, start to finish.
WHEN SOMEONE NEEDS TO BE CONVINCED
WHAT I MAKE
01 · BRAND FILMS & CAMPAIGNS
Show who you are
Your values are real. Your content doesn’t carry them yet.
I find the people who live those values and tell their story with vérité honesty and cinematic craft. Spots and launches built around a real human truth.
— Commercials & brand campaigns
— Brand storytelling
— Docu-series
02 · VISION & INTERNAL
A merger, a reboot, a new direction from leadership. Now thousands of people need to feel it and act on it.
I turn the mandate into something people want to be part of, and let them meet the leaders behind it. Content your team finishes, and remembers.
Rally your people
— Vision films
— Event openers
— Internal campaigns & training
— Executive comms
03 · PITCH & BUSINESS DEVELOPMENT
You’re up against firms with the same numbers and the same strategy. You need the thing that tips it.
I find the human truth at the center of the pitch and build a film the room can feel. Something more than stock clips and “exciting soft electronic” elevator music.
Win the room
— Pitch films
— Business development films
— Case study films
If it’s just a box to check, save the budget.
If it needs to hit, call me.
PEOPLE
BELIEVE WHAT THEY FEEL.
We all have a sixth sense for truth. That same instinct is working every time we watch something. Every film I make starts there.
WHAT I OFFER
High-impact, lean-and-mean content, from brand campaigns to the stuff that tends to get overlooked or undercooked.
Spots and launches built around a real human truth.
Commercials & Brand Campaigns
01
Brand Storytelling
02
Documentary-style films that bring your audience closer and build lasting engagement.
03
Vision Films
Rally people behind a new initiative, transformation, or direction.
Business Development & Pitch Films
04
Win the room with something more than soulless stock clips and "exciting soft electronic" elevator music.
05
Internal Campaigns
Content your team actually finishes, and remembers.
06
Executive Comms
Let people meet the leader behind the title.
I help teams tell stories that people actually want to watch.
I’ve spent over a decade as a Creative Director and Filmmaker shooting commercials, campaigns, and brand films. But some of the most important videos a company makes never air. Vision films. Pitches. Event openers. This work is the unsung hero of moving business forward, and it often gets the least creative attention.
That's where I come in.
I bring the same stylized, cinematic craft to both sides: the campaign your customers see and the story your team needs to hear. When you need to launch a brand, sell an idea, highlight a case study, or distill a complex vision, don't waste the moment on a bland video no one finishes.
I help you tell a story people can relate to, care about, and be moved by — content that actually makes an impact.
What I Offer
I specialize in high-impact, lean-and-mean content — from brand campaigns to the stuff that tends to get overlooked or undercooked:
Commercials & Brand Campaigns – Spots and launches with heart and soul
Brand Storytelling – Documentary-style films that bring your audience closer and build lasting engagement
Vision Films – Rally people behind a new initiative, transformation, or direction
Business Development / Pitch Films – Win the room with something more than soulless stock clips and “exciting soft electronic” elevator music
Internal Campaigns/Training – Inspire buy-in, not eye rolls
Executive Comms – Make leadership feel human, not stiff
Need creative consultation only? Editing only? Full start-to-finish video creation? I offer modular services depending on your needs — always with a focus on story, tone, and impact.
Why It Works
Great content cuts to the emotional core of your message. I’ve led creative teams, built storytelling capabilities at the enterprise level, and contributed to over $1B in business outcomes through content that actually worked. I know how large companies operate, what audiences respond to, and how to bring the human back to the center of the story.